Marketing Designer · Travel & Hospitality

Where strategy
becomes something
people feel.

Started building the web in 1996. Ran a design studio. Eventually found a home in travel marketing — where the systems thinking, the code, and the craft all converged.

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Selected Work
01

Email Marketing

Cruise Deal Engine — Dynamic Templates at Scale

Architected a Sailthru/Zephyr templating system for real-time cruise deal personalization. Modular card layouts, live pricing feeds, and segment-aware content — deployed across millions of sends.

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02

Campaign Design

Resort Marketing Suite — Royalton & Beyond

End-to-end customer communications for luxury all-inclusive properties — from pre-arrival sequences to promotional PDFs. Designed for conversion without sacrificing the brand's tone.

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03

Systems Design

CRM-Adjacent Infrastructure for Travel CX

Designed segmentation logic, content personalization frameworks, and lifecycle triggers using Sailthru — turning raw booking data into meaningful moments for travelers at every stage.

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04

Brand & Print

Visual Identity Systems for Hospitality Brands

Developed brand guidelines, campaign visuals, and collateral for travel and resort clients using Adobe Creative Suite. Design that works from billboard to inbox.

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About

Workspace Kelowna, BC

I started building websites in 1996 — before most people knew what a webmaster was. Ran my own design studio. Worked in technical support, network admin, CGI scripting. Learned everything by doing it, because there was no other way.

Eventually that foundation landed me in travel marketing, where the systems thinking, the code, and the craft all converged. Eighteen years at PERX.com — and still building.

Sailthru / Zephyr
Adobe Creative Suite
Email Campaign Strategy
HTML / CSS
LiveClicker
Graphic Design
Travel Marketing
AI-Assisted Workflows
How I Work

01

Understand First

Before touching a tool, I need to know what the communication actually needs to do — and for whom.

02

Build to Function

Design that doesn't work is decoration. Every choice is accountable to a goal.

03

Iterate with Intent

Not endless revisions — purposeful refinement based on what the data and instinct say.

04

Ship Clean

No broken templates, no loose ends. Delivery means it works in the wild, not just in preview.

Let's make
something good.

Open to freelance projects, consulting, and interesting conversations. If you're working on something in travel, hospitality, or CRM-adjacent marketing — I'm curious.

↗linkedin.com/in/tk-shaw

Thanks — I'll be in touch soon.